The company was founded in 2020, driven by the ambition of its founders and their vision to create a business in the renovation sector that could offer end clients a comprehensive, all-in-one service. The goal was to build a brand that is modern, dynamic, and rational.
The company decided to change its naming and trust us with the new brand identity. In the initial brief we identified the key points of the new visual identity: rationality, modernity, trust and competence.
After a phase of analysis and testing, we developed an authoritative, creative and modern logo. We also supported the client in defining the new naming: from “Home Sweet Home” to “Delsè.”
After the brief with the client, we organized an internal brief involving specialists from the ROMI team to define the roadmap.
Afterwards, we identified the most suitable tools to develop the project and ensure an effective process.
We proceeded with the design phase, producing several proposals to submit and discuss with the client.
Once the concept was approved, we produced the executives, which is the final material ready for delivery.
Connection
The square was chosen as the basic visual unit to symbolize what can be constructed and manipulated, which is the real and creative aspect of Delsè.
Negative space
Negative space was used to increase visual play in the construction of the logo.
Naming
The È in Delsè, is the naming element that we used to design the pictogram.
A specific palette was chosen: petrol green, to communicate confidence and perseverance, and orange, to express creativity and energy. This balance gives the brand a serious but never heavy look.
Nunito Sans, a wide, well-balanced typographic family suitable for different visual media, was chosen as the brand font.
This choice helps reinforce the brand identity while maintaining a clear, modern and distinctive look.
Delsè's new logo marks an important step in the evolution of the brand, managing to combine authority and creativity in a distinctive way.
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