Relia Group (formerly PMI Group) is a brand that encompasses the diverse experiences of the companies within the group. These experiences have been honed over more than 30 years of activity in the IT services sector, aimed at providing comprehensive 360° solutions to best meet the needs of clients seeking to improve their business processes.
The company needed a full re-branding as the old brand could no longer deliver the company's values.
During brainstorming, a discrepancy was found between the existing visual identity and the company's values: the brand did not effectively communicate the nature and quality of the services provided.
A complete rebranding was conducted, redefining the logo, color palette and visual identity. The new design delivers an image consistent with Relia Group's positioning and services.
After the brief with the client, we organized an internal brief involving specialists from the ROMI team to define the roadmap.
Afterwards, we identified the most suitable tools to develop the project and ensure an effective process.
We proceeded with the design phase, producing several proposals to submit and discuss with the client.
Once the concept was approved, we produced the executives, which is the final material ready for delivery.
Digital
Technology is at the heart of Relia Group. To represent it, we incorporated graphic elements inspired by digital language—such as squares and bits—integrating them into the branding and naming as well.
Negative space
As a family-owned company, Relia Group places the concept of union and protection at its heart. This value is visually portrayed by the circle, which symbolizes an embrace around the company.
Naming
The new name, Relia Group, replaces PMI Group and comes from the English word reliability. A choice that expresses security and strength in the technological solutions provided.
Dark blue is Relia Group's main color, providing strength and professionalism to the brand.
Electric blue recalls the digital world, while shades of gray add balance.
Purple, used as a supporting color, introduces a touch of originality and depth.
For Relia Group we chose Space Grotesk, a sans-serif font with a clean and modern design.
Its geometric lines and monospace-inspired details convey precision, innovation and reliability, core values of the company.
Its excellent readability makes it ideal for clear and professional communication.
Relia Group's new logo marks an important stage in the development of the brand, managing to combine authority and creativity in a distinctive way.
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