Romi Sales is the division of ROMI that enables companies to maximize the return on marketing investments by helping the sales department reach its full potential. We analyze what isn’t working, develop solutions, and integrate the sales team.
We support the sales team at every stage of the process: from the initial approach to the lead through to closing the deals.
Romi Sales’ Mystery Client service provides an objective and in-depth snapshot of your sales processes, or those of your competitors, through anonymous simulations conducted by an expert acting as a genuine customer.
We analyze every stage of the sales process, from the initial reception to objection handling, from presenting the offer to the follow-up, identifying strengths and critical areas that often remain invisible from within. All collected data is compiled into a detailed report with practical recommendations for targeted action where it is most needed.
With Mystery Client, you can optimize the performance of your sales network, prevent inefficiencies, and benchmark yourself directly against competitors, turning every insight into a tangible competitive advantage.
What you gain:
Objective evaluation
We anonymously observe how the sales network manages contacts from start to finish.
Data for strategic decisions
We provide a detailed report with measurable insights and improvement recommendations.
Insights into the customer experience
We identify how customers perceive your brand and your sales team.
Performance monitoring
We measure the real impact of sales strategies and recommend corrective actions.
Identification of critical issues
We detect weaknesses in the management of negotiations and sales interactions within your company and those of your competitors.
Market best practices
We analyze your sales process against industry standards to identify areas for improvement.
Strategic insights
We provide concrete insights into your competitors—how they position themselves, what they offer, and how they operate.
Increase in conversions
By implementing the right strategies, turning more opportunities into actual sales.
Sales Consulting supports your company in organizing and developing the sales force, transforming the commercial department into a structured, efficient, and results-driven system.
We analyze existing processes, define procedures, pipelines, and roles, and implement customized operational tools. We work alongside you to standardize the sales method, improve opportunity management, and increase conversion rates.
Our consulting approach enables you to achieve concrete, lasting results, with clear KPIs and sustainable commercial growth over time.
What you gain:
Sales network
We help entrepreneurs structure, organize, and manage their sales network.
Sales procedure
Development of sales procedures tailored specifically to your company.
Pre-Sales
We define the lead management strategy for the pre-sales phase.
Sales documentation
We create all the essential documents for closing sales negotiations, compiled in the Sales Playbook.
Sales assets
We create all the sales assets needed to support your sales team in their daily activities.
Objective and KPI system
We define commercial objectives and build a system to monitor sales KPIs.
Incentive plans
Based on the company’s specific objectives, we create an incentive plan for the sales network.
Organizational chart and job descriptions
We define hierarchies, roles, and relationships to make the sales department effective.
With Sales Development, you immediately bring into your company a dedicated sales team specialized in managing leads and appointments through to closing sales.
Our service combines an operational approach, flexibility, and continuous performance monitoring, ensuring efficiency and speed throughout the sales process.
We handle every stage—from the initial contact to follow-up—integrating seamlessly with your internal team and offering models including success fee arrangements. It’s the ideal solution to strengthen your sales force, increase your customer base, and turn every opportunity into tangible business.
What you gain:
Lead management without loss
Every contact is managed through a structured process of qualification and nurturing.
Strategic contact
We reach out to leads at the right moment, increasing conversion rates without being intrusive or pushy.
Qualified pre-sales
Sales representatives receive only leads that are truly ready to buy, avoiding wasted time.
Sales department efficiency
The sales team focuses exclusively on genuine opportunities, boosting productivity.
Marketing optimization
Timely feedback to marketing improves lead quality and acquisition strategy.
Increase in commercial ROI
Investments in lead generation convert into closed deals and revenue.
Continuous monitoring
We analyze data in real time to improve conversions and outcomes.
Comprehensive and integrated service
A unified system that combines lead management, strategic first contact, and qualified sales.










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Romi S.r.l.
C.F. e P.IVA 15149421008
Via Idrisi, 1
94100 Enna (EN)
Fully paid-up Share Capital: 50.000 euro